About Us

Behind ANESA

Every story begins somewhere. Ours began long before ANESA.

For over three generations, jewellery has shaped our family’s life. Growing up around more than five decades in the gold and silver business, craftsmanship and tradition weren’t things we learned; they were simply how we saw the world.

ANESA isn’t a departure from that legacy. It’s how we’re carrying it forward.

Where It All Began

The spark came from Deepika, whose curiosity for new ideas led her to discover the world of 925 silver contemporary jewellery, a quiet realisation that grew into something bigger once she shared it with her daughter, Aeshna.

With a background in Communication Design and Fashion Business, Aeshna saw an opportunity beyond a product line: the chance to build a brand with its own identity and its own story.

Different strengths, one instinct. Together, they brought Zuri Silver to life in 2024.

Jewellery had always been this family’s love language. Turning it into a brand simply felt like the next natural chapter.

Growing Into ANESA

Over the next two years, exhibitions and private appointments introduced our jewellery to the people who welcomed it into their lives. Their trust and feedback shaped the brand as much as the jewellery itself.
As we prepared to take that next step and reach women across India, we found ourselves reconsidering the name we’d started with wanting one that could truly hold everything the brand had grown into.

That search led to ANESA.

Not a different story. The next chapter of the same one.

A Beautiful Companion

ANESA means beautiful companion.

The name reflects a simple belief: jewellery becomes meaningful not because of how often it’s worn, but because of what it’s part of. Some pieces become everyday favourites. Others are chosen for the celebrations we remember for years. Each one quietly gathers a story of its own.

That’s what we hope to create: premium 925 sterling silver jewellery made to last for generations, feel personal, and become part of your journey.

Thank you for being here, at the beginning of ours 🤍